After the arrival of Adidas and Nike in the Metaverse, another globally popular German sports brand Puma has entered the Metaverse platform and has also registered the ENS domain in their name. Like other famous sports brands Puma also has registered their domain name with Ethereum Naming Service or ENS.
Other major established brands that have .ETH domain is Budweiser, also the subsidiary of Anheuser-Busch InBev, has bought Beer.eth on OpenSea with ENS. The domain was bought last year for 30 ETH. The former director of operations of ENS tweeted about his excitement when the fast-food chain White Castle also registered their domain in ETH, whitecastleofficial.eth.
If you are not already aware, all the .ETH domain names are NFTs, and they can be easily plugged in and contributed to the ever-increasing NFT ecosystem. Also, there are multiple benefits of using the .ETH terms such as you can always easily receive any kinds of crypto tokens, cryptocurrency and blockchain-based assets. You will also have a decentralised website through which you can store your profile information such as email address, Twitter handle or even an avatar.
The ENS name of Puma is not the single NFT-related move that the company has put up recently. If we go by the OpenSea page of the Puma.eth, then the sports brand has invested in multiple feline-inspired collections of NFTs, including Lazy Lions, CatBlox, Cool Cats NFT, Gutter Cat Gang etc.
The name service of Ethereum has already more than 724,096 ENS names linked to it, and as alleged by Dune Analytics, the highest number of monthly registrations are happening in these last few months and the competitor of ENS, Unstoppable Domain, has currently more than 2 million domains registered as claimed by the company website. It also has recently opened a single-sign-on service called Login for Polygon and Ethereum. Web3 users are rapidly embracing decentralised URLs for virtual identities because of the increased usage in DApps, and such applications.