The former top-ranked women tennis player in the world, Naomi Osaka, has become the latest addition to the list of celebrities and sports figures who are endorsing cryptocurrency as an ambassador of FTX. Through an announcement on Monday, FTX has declared that Naomi Osaka will take an equity stake at the company, and she will also receive an unmentioned amount of crypto coins as compensation for her participation in the endorsement.
As per the crypto exchange platform, Osaka will help in encouraging and bringing more women into the cryptocurrency industry, and the agreement is a long-term partnership between the two parties. According to statistics, very few women participate in the crypto industry; therefore, the inequality in this stage mirrors the inequality we come across in the current financial markets.
The main aim of cryptocurrency was to break down the invisible barrier of entry and become accessible to everyone. FTX had previously managed to rope in Tom Brady, who is a seven-time Super Bowl champion, NBA star Stephen Curry and Brazilian supermodel Gisele Bündchen.
The exchange has further stated that Osaka will create direct and creative content targeting the global audience, and at the same time, she will al; so feature the logo of FTX during the matches and competitions she partakes in. Right now, the Miami Open will begin the next Monday, and FTX’s logo will be featured there through Osaka.
As the former top singles ranker by the Women’s Tennis Association, Naomi is not new to the crypto space. In August 2021, she launched a nonfungible token collection (NFT) with her sister Mari which roughly sold for US 600,000 dollars. She is also interested in cryptocurrencies such as Dogecoin (DOGE).
As the crypto industry is growing rapidly, a lot of major movie stars, celebrities and sports figures have become the face of many crypto companies. In October 2021, actor Matt Damon was featured in an advertisement of crypto.com that was later mocked by different comedy shows like The Late Show with Stephen Colbert and South Park.