McDonald’s makes its first move into the Metaverse seeking approval to establish their brand
One of the topmost and iconic restaurant chains in the world, McDonald’s is right now making preparations to enter the Metaverse by listing a total of 10 trademarks in the virtual platform. A tweet from the trademark attorney and founder of Gerben Intellectual Property Josh Gerben on Wednesday suggested that McDonald’s has submitted a trademark application. The restaurant is planning to open a restaurant in the virtual space offering both real and virtual goods. Moreover, this virtual platform will also offer home delivery.
Depending upon the application, the restaurant conglomerate will also offer artworks in the form of downloadable multimedia files, non-fungible tokens (NFT) and audio, video files. The McCafe brand is also included in the application of the Metaverse trademark. The brand would focus on providing entertainment services, mainly online virtual concerts and events. McCafe can become the next virtual destination for branded concerts and events.
There are other virtual concert organisers that are also arriving in the industry, and McDonald’s will have to compete with them to properly establish themselves. These virtual concerts will surely eliminate the geographical barrier and let the fans join and enjoy the concerts virtually. Similarly, another famous bakery and cafe chain Panera Bread is also moving its brand into the Metaverse, and they have also applied for a similar trademark application for a cafe and restaurant chain (virtual) called Paneraverse. Their services will also be the same as McDonald’s.
To review an application, the United States Patent and Trademark office takes at least nine and a half months. But attorney Gerben believes that both restaurant chains will easily get the approval.