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    South Korean tech giant Samsung set to launch metaverse store in Decentraland

    South Korean tech giant Samsung set to launch metaverse store in Decentraland

     

    The latest tech giant to announce entry into the metaverse space is Samsung as it announces a”metaventure project” on Decentraland for an upcoming project. 

     

    On January 7, the consumer electronics megacorporation has announced the inauguration of a virtual replica of its iconic New York physical store for enhancing customer interaction. This comes at a time when the deadliest pandemic of the century, COVID-19, has been keeping people away from any outside contact or visits to traditional physical shops.

     

    The Samsung metaverse store would be a replica of a real-world shop that is situated at 837 Washington Street in Meatpacking District, Manhattan of the New York City.                   

     

                                                                                                                                                  

    The Samsung 837X shop would now be accessible in the metaverse, but only for a limited time. The company has claimed that it is one of the biggest brand land takeovers in Decentraland, which is a blockchain-powered metaverse.

     

    As per initial instructions, customers would first have to enter Decentraland via a web browser for accessing the store. After they have logged in, their avatar would be sent outside the metaverse structure of Samsung. When the avatar has entered the lobby, a virtual guide would then lead the avatar to one of three interior rooms that have been named as sustainability, customization and connection.

     

    The Samsung 837X store would be featuring “Connectivity Theater and Sustainability Forest” in addition to a musical event at the “Customization Stage,” as revealed by Samsung.

     

    The technology giant has also recently announced the release of a new smart TV range, having an integrated nonfungible token (NFT) platform. Micro LED, Neo QLED and The Frame are a few to name among Samsung’s 2022 smart TVs that are poised to have an NFT Platform app to discover, purchase and trade digital art.

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